Research Plan

The Research Plan

further defined

Doing research for a project starts with drawing up a research plan. This is a plan drawn up on the basis of a checklist and which is finally worked out to have a structured plan before you really start doing the research for a specific project. A well structured research plan makes it easier to keep an overview of the whole process of research.

To provide an insight into the elaboration of a Research Plan, below you can see a list of important points that must be incorporated in such a plan:

  •  It starts with a definition of the goal of the research project (what do you want to achieve with the research)
  • The most suitable research method for the project (user interviews, usability testing or another research method)
  • Decision making about the characteristics of the research participants and how you will find/recruit them (who uses the app the most, target group, age, etc.)
  • Deciding which data you want to collect and how you are going to analyze this data (thoughts of users, app easy to use, where do users get stuck)
    Deciding how to communicate about the research and how you shape this communication to other parties involved in the project (who are the stakeholders, video communication, face to face sessions)
  • Deciding which location best suits your goal with regard to the research (lab test or testing in users' own environment, conducting interviews where, etc.)
  • Deciding which location best suits your goal with regard to the research (lab test or testing in users' own environment, conducting interviews where, etc.)
  • Deciding about the necessary equipment to do the research and define what you need to do to get the necessary equipment/equipment together (video camera, voice recorder, simple writing pad for notes etc. what is needed?)
  • Writing a script that you use during research sessions (think of an introduction, tasks, things you demonstrate, question, etc.)
  • Deciding how to deal with consents and if relevant NDAs (non-disclosure agreements/disclosure agreements), preparing necessary written materials
  • Create two time formats/plans
    • A general timeline, which includes each step in your research and also when you will deliver results resultaten
    • A timetable for your research sessions (applicable if you are recruiting participants)

Ultimately, after drawing up a Research Plan and after recruiting participants, it is generally wise to do a pilot study to see whether the plan has been worked out well and to improve / change any things you encounter at that time so that the real research will go as smoothly as possible.