User Interviews

User Interviews

further defined

Doing user interviews is a way to empathize with the users of a website app or software. You speak to them personally and they share their user experiences with you as a researcher. A well-conducted interview provides a lot of insights/knowledge that can be used when developing a new app or redesigning an existing app, for example.

The 'structure' of an interview is set out below, in order to provide at least a little more insight into this research method that can be used in UX Research.

Simply put, a user interview has a beginning, middle and end.

The beginning of an interview

At the beginning of an interview, it is very important to ask open questions, so that people feel more at ease and build a certain trust with you as an interviewer. Questions about sensitive topics will not be asked. The aim is to put the interviewees at ease and to inform them about the topics that will come up during the interview, how their answers (data) will be used, asking open-ended easy-to-answer questions, such as asking what kind of work someone does or asking about hobbies is something that is appropriate to do at this moment.

The middle of an interview

In the middle part of an interview the bulk of the questions are asked. Because you are talking directly with the user (interviewee), this is the most suitable moment to ask most of your questions. The order of your questions may be different than in your actual plan, but that's okay. In general, this runs naturally and the questions that you find important for the research are always asked.

It is important to maintain the flow of the interview in order to make the conversation as natural as possible. By responding to what participants are talking about, you increase the chance of getting complete answers to your questions. Should participants be distracted, it is up to you as the interviewer to guide them back on track. Listening to the participants is very important, both to collect data, but also to gain trust. Showing you're listening by summarizing with great regularity what participants have said is a way to show you're listening to them.

The end of an interview

At the end of an interview, finish the interview appropriately. You do this by letting the participants know that everything they have said during the interview helps a lot with the insights you were looking for and their answers are very valuable in this. You have gained more clarity through what people have said.

Giving the interviewees a good feeling can be achieved by, among other things, asking

Whether the participants have anything to add, telling the participants what you will do with the data obtained from the interview and of course thank them for helping/cooperating with the research you are doing.

The above is a brief overview of how interviews are conducted and is intended to provide an insight into this research method.